The Anti-Survey Company · AI-Native Primary Research

Talk to your customers as fast as you build.

Temple sends AI Guides to run real research conversations on demand — at enterprise scale. Every conversation deepens a living model of your audience that you can query, test against, and keep sharpening over time.

Guides are actively deployed at Fortune 500 companies across CPG, retail, and hospitality.

11M+
Questions Processed
96%
AI Accuracy
48 hours
Time to Human Insight
100%
Completion Rate
What We Do

Send Guides. Get insights. Watch your predictions compound.

Temple's AI Guides talk to real people at scale — then use those conversations to calibrate and sharpen your predictions. Other tools simulate from public data and stop. Temple starts there, then grounds everything in primary research.

Temple Human Panel
1M+ participants
Verified consumers and domain experts, recruited and ready. Bring your own audience or use ours.
Temple Guides

Conversations that go deeper than surveys

Each Guide is an AI-led interview that follows up, challenges, and adapts in real time — uncovering contradictions between what people say and what actually drives their behavior.

💬Opinion Guide
Adaptive AI conversations that probe contradictions between stated and revealed preferences
Concept testsChurnBrand
📷Field Guide
Visual AI that analyzes photos and video from stores, shelves, and signage
AuditsComplianceRetail
How a Guide conversation works
💬
You ask
🔍
Guide probes
Contradictions surface
🎯
Real motivations
0%
Completion rate
<0 min
To first insight
Synthetic Panel

A living model of any audience

Your research doesn't disappear into a PDF. Temple turns your findings into a synthetic panel — a queryable view of any consumer segment that gets calibrated by every real conversation.

Data compounds across studies
Study 1 — Churn
Study 2 — Concept test
Study 3 — Brand track
Study 4 — Segmentation
Compounded panel
Accuracy grows with every study
0%
AI accuracy
0M+
Questions processed
Query anytimeCross-study patternsSegment predictionsCompounding data
See It In Action

An Opinion Guide conversation, start to insight.

Watch how a Temple Guide probes past surface answers to surface what’s actually driving behavior.

Opinion Guide· Live session
CPG · Snack Purchase
Guide
What made you pick this product over the alternatives?
Participant
It’s healthier than most of what’s on the shelf.
Guide
You mentioned health. When you picked it up, what did you notice first about the packaging?
Participant
The green color, I guess. It just looked natural.
Contradiction detected
Stated driver: nutritional health · Revealed driver: visual packaging cues
Guide
So the packaging shaped your sense of ‘healthy’ before you read any label?
Participant
...yeah, actually. I didn’t read the label at all.
🎯 Insight surfaced
Purchase driven by packaging color + shelf position, not nutritional info · Confidence: 94%
Avg. conversation: 4.2 min3 probes · 1 contradiction · 1 insight
Why Not Surveys

Surveys capture what people say. We capture what they actually think.

When you ask someone why they bought something, they rationalize. Temple's Guides probe past the surface — following up, challenging, and adapting until real motivations surface.

Says
“I chose it because it’s healthier.”
Survey response · NPS follow-up
Thinks
“I grabbed whatever was at eye level. The green packaging looked natural.”
Temple Guide · 3 probes deep
Contradiction detected
Why Trust It

“Validated” isn’t a case study. It’s every study.

Most AI research tools benchmark once and ask you to trust the model forever. Temple validates continuously.

01
Build Panel
From existing data
02
Send Guides
AI talks to real people
03
Calibrate
Real responses sharpen the panel
04
Predict
Query your panel with confidence
Repeat accuracy compounds with every study
Others
Simulate Query Hope
Accuracy fixed at launch · decays over time
Temple
Simulate Validate Calibrate Repeat
Accuracy compounds · every study sharpens predictions
How It Works

From question to insight in three steps.

Step 01

Describe what you need to learn

Tell Temple your research question — anything from 'why are Gen Z customers churning' to 'which packaging concept wins.' Temple generates a Guide: a branching conversation designed to surface real motivations.

Step 02

Guides talk to real people

Your Guide reaches consumers through our recruitment partners, a consumer panel, or your own customer lists. Each conversation adapts in real time — following up, probing contradictions, and going deeper than any static survey.

Step 03

See what they actually think

Get a report with stated vs. revealed preferences, contradiction flags, and segment-level breakdowns. Run more studies and your predictions sharpen — Temple connects patterns across projects automatically.

Example

What Temple can uncover.

A CPG brand thinks their health positioning is working. Temple reveals it's something else entirely.

Surveys say customers choose the product for nutritional benefits. But Temple's Guides — probing three layers deep — reveal the actual driver is packaging color and shelf position.

Survey says
“Customers choose us for health benefits”
Temple reveals
Packaging color and shelf position drive 73% of purchase decisions
Opportunity
Redirect spend to what actually drives behavior
Who It’s For

Built for consumer insights, product, and marketing teams.

Industries
CPGRetailHealthcareFinancial ServicesHospitalityB2BNEW
Post-Experience
CSAT deep-dives
Churn interviews
NPS follow-up
Journey analysis
Marketing & Brand
Concept testing
Message testing
Brand tracking
Campaign validation
Pre-Product
Demand sensing
Pricing research
Pack testing
Segmentation
Field & Ops
Store audits
Brand compliance
Shopper experience
Mystery shopping
Pricing

Pricing that scales with your research.

Usage-based pricing built around how research actually works. Commit to the volume you need, scale as your program grows.

[Growth]

Growth

For teams running their first AI-led research program.

Committed Guide conversations / mo
Synthetic panel access & queries
Cross-study pattern detection
Contradiction & segment reporting
Participant sourcing via Temple
Standard SLA
Email & Slack support
Talk to Sales
[Enterprise]

Enterprise

For organizations with continuous research programs.

Custom volume & burst capacity
Unlimited panel queries & storage
Custom Guide templates & workflows
Advanced analytics & reporting
Bring your own audience (BYOA)
99.99% uptime SLA
White-glove onboarding & named CSM
SSO, audit logs & compliance
Talk to Sales
Who We Are

Built and backed by leaders, founders, PMs, and engineers from the companies that shape AI.

MICROSOFTAMAZONPEPSICOOPENAIDOORDASH
From Noise to Knowledge

Send your first Guide. See what people actually think.

15-minute demo. See Guides in action on real examples from your industry.

Understanding the Pulse of Consumer Intelligence